Monday, March 22, 2010

Thank you Jamie Oliver

I am really excited about the new show Jamie Oliver’s Food Revolution starting this Friday, March 26, 2010 at 8:00pm/7:00pm central on ABC. FINALLY, someone is taking a public stand against the declining health of our kids by looking at the system that is creating epidemics like diabetes. Sadly, it takes someone looking in from the outside to see what is actually going on, but sometimes, that’s the best viewpoint.

I was a little upset that ABC aired the intro show last night at 10:00pm, too late for most of the people who can benefit from watching it. I’m hoping that this show just plants a seed in people’s minds to at least start thinking about the food we allow places to serve us, and most importantly, we allow our children to eat. I didn’t even know that schools serve breakfast these days… never mind pizza for breakfast. I also love to see the “I’m American, how dare you come to this country and tell me I’m doing things wrong” attitude that has crippled the healthcare system and put our kids, and their kids, and their kid’s kids, in danger. Our children’s generation will be the first generation with a shorter life expectancy than their parents… that’s pretty powerful

Can’t wait to see more episodes. I still think it’s a little buried, being on Friday nights, but at least it’s primetime, on a major network. I really feel like we are close to the tipping point on this issue. Change is coming… slowly but surely. We need to demand healthier food, and companies will deliver. Don’t wait for the government to fix things. Make healthy food profitable, and it will become available.

For those who argue that healthy food is too expensive, think of it this way: When we buy a car, we don't seek out the cheapest possible option. We want something nice, something safe, something to show off to the neighbors, something with cool features, etc, etc, etc. Then we take our nice new shiny car to the McDonalds drive thru, and give ourselves and our children diabetes all for the sake of saving a few bucks. Doesn’t really make sense. Food should be the LAST place you look to save money, not the first.

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